Data van slimme meters opent deur naar wat mensen thuis doen

In dit artikel van Bloomberg van 12 mei 2014, juicht Joel Hagan, de baas van dataverzamelbedrijf ONZO, over de persoonsgegevens die dankzij die de slimme meter ontgonnen kunnen gaan worden:

The data has the potential to “open the door of the home,” Hagan said in London. “Consumers are leaving a digital footprint that opens the door to their online habits and to their shopping habits and their location, and the last thing that is understood is the home, because at the moment, when you shut the door, that is it.”

Bron: WPP Unit, Onzo Study Harvesting Smart-Meter Data