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Artikel Bloomberg, 11 juni 2014:

Wetenschapper Ulrich Greveler schetst wat er zoal mogelijk is:

By harvesting smart-meter data, companies can identify the brands of appliances people are using and create detailed marketing profiles, such as which homes have children and which have laborious mealtime preparation routines, said Ulrich Greveler, a researcher on the TV project.
“This is definitely interesting data for advertising agencies but also a huge invasion of consumer privacy,” Greveler wrote in an e-mail.

Bron: Your Outlet Knows: How Smart Meters Can Reveal Behavior at Home, What We Watch on TV